Top Unusual Startups in 2017: A Round Up

Entrepreneurs tend to be naturally creative and that can often lead to some unusual business ideas.

Of course, being able to spot a gap in the market is a hallmark of a successful entrepreneur and this year, a slew of unusual ideas have launched to great fanfare.

Read on to discover the top unusual startups of 2017 and get some inspiration for your own new launch.


Parent technology is thriving at the moment and Peanut is one such example.

Launched in February 2017, it’s been called “an app for mothers who missed out on Tinder” by the New York Times while the BBC said “Swipe right for new mum friends”.

Peanut essentially helps mums find other like minded mamas in their local area, making it easy to meet.

The app is full of tools and offers functions such as group chats, polls and a ‘create meetups’ option.

A similar London-based start-up, Mush, which launched last year, recently raised more than £650,000 on Crowdcube and has racked up over 40,000 UK downloads.

It’s gaining in popularity in the USA, Australia and Canada too.

Starship Technology

It officially started trading in 2014 by two Skype co-founders but 2017 has seen Starship Technology reach a whole new galaxy of unusual.

Based in London and Tallinn, it’s developing an autonomous six-wheel delivery robot to deliver pizza.

It has secured over £13 million in funding and has been testing its bot delivery system with Just Eat and Domino’s.


It started in 2017 with a £5.5 million funding injection and now Habito could be about to make your life easier if you want to buy a house.

It wants to make the traditional method of sitting in your bank manager’s office completing a mortgage application a thing of the past.

With Habito, you talk to a chatbot on your smartphone, tell it what you do and how much you earn and sit back.

The bot will scour available mortgages and made its recommendations, making the whole process much quicker and less stressful than it may otherwise be.

If you’re fastidious about your diet and religious about going to the gym, move over.

The digital start-up wants to do the same thing for your dog.

An online nutrition service for canines, it will create a personalised diet for your four-legged friend and then make tailored food and deliver it to your door.

Trevor McClintock

Trevor McClintock

Trevor McClintock is an award-winning business consultant and entrepreneur with a proven track record of growing businesses and skyrocketing revenues. Are you ready to take your business to the next level? Get in touch with Trevor today!

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